CANINE COUTURE

Homeless hounds at the Dogs’ Refuge Home in Shenton Park were given their five minutes of fame on the catwalk, when Refuge Patron and international fashion designer Melanie Greensmith, founder of Wheels and Dollbaby, partnered with City Farmers to launch her exclusive collection of canine couture.

As the refuge's pro-bono PR consultancy, Shine Communications implemented a high profile PR campaign to launch the exclusive dog jackets, which resulted in blanket media coverage across press, radio, television and online, as well as facilitating prolific social media coverage.

 

 

© SHINE COMMUNICATIONS 2015