The Perth Firefighters’ Calendar is a hugely successful annual calendar produced by Perth firefighters, which fundraises for PMH Foundation to support the Burns Unit at PMH. In 2014 funds received through calendar sales assisted PMH Foundation to purchase a Lumenis Carbon Dioxide Laser for the hospital, the latest in state-of-the-art laser treatment used for patients with significant hypertrophic (raised, lumpy or itchy) burns scarring.

In conjunction with the official launch of the calendar in October 2014, Shine successfully gained front page coverage in The West Australian newspaper. And following its launch, Shine staged a successful community-based media campaign to encourage calendar sales, which resulted in a number of print stories focussing on the individual stars of the calendar, the fireys themselves, in Community News, Rural Press and WA Regional News mastheads.