Shine has worked with the Motor Neurone Disease Association of WA for over four years, and has managed the media relations for the organisation’s Drive fundraiser since its inception. Indeed, the inaugural MND Drive in 2013 was an incredible success, raising more than $200,000 to support people living with the incurable disease in WA.
Shine coordinated and implemented an integrated media plan to generate community interest in the lead up to the fundraiser, gaining coverage across key metropolitan and regional radio, TV and print outlets.
Coverage included more than a dozen print stories published in The West Australian, The Sunday Times and various regional and community news mastheads, in addition to radio coverage on ABC and WA FM, and TV coverage with GWN7 broadcast across regional WA.
Building on this success, Shine was proud to contribute to an even bigger and better 2014 MND Drive, successfully gaining a wide range of metropolitan, regional radio and print coverage for MNDAWA.
© SHINE COMMUNICATIONS 2015