Through Shine's well prepared and targeted media releases we were successful in getting our story covered by metropolitan and regional newspapers and radio interviews.
"Shine Communications has provided RSPCA WA with PR and media support since 2014 and I cannot recommend Ruth's professionalism and productivity enough.
The Shine team initially stepped in during a particularly busy and difficult time, hit the ground running and achieved outstanding results, at the same time demonstrating sensitivity and a level of understanding which has been amazing. Ruth is not only passionate and a pleasure to work with, she also produces outstanding work. Thank you!"
"I was recommended Shine's services by a friend and as soon as I spoke to Ruth I knew she was the person for the job. At very short notice I needed someone with excellent communication skills and media connections to spread the word about our sustainability behaviour change campaign Plastic Free July.
Through Ruth's well prepared and targeted media releases we were successful in getting our story covered by metropolitan and regional newspapers and radio interviews. At all times I was impressed by Ruth's timeliness, her clear and interesting way of presenting our story.
I think part of her success is her ability to really listen to the client and come to a clear understanding of their work, which then leads to high quality communication. Ruth certainly went above and beyond our brief; working with her was a pleasure."
"Ruth and her team at Shine Communications have been providing MNDAWA with an expert, tailored PR service for the past two years. Her input has made a tremendous difference to our ability to raise awareness of our organisation and the work we do to support people living with Motor Neurone disease.
I would not hesitate to recommend Ruth to other companies. She is dedicated, professional and highly personable. Thank you for a wonderful service!"
"Having worked with Ruth for the past few years, I can honestly say that both Ruth and her team have delivered outstanding results for MercyCare and I would recommend them whole heartedly.
Their professional, compassionate approach has led to so many wonderful stories and media articles for MercyCare and their ability to offer a helping hand has seen them go above and beyond the call of duty many, many times."
"The support I have received from Shine Communications - producing press releases, attracting media interest and dealing with ad hoc, sensitive media situations has been invaluable. I would not hesitate to recommend Ruth and the services of Shine Communications."
"Shine Communications has provided an excellent service well beyond our expectations. Ruth's enthusiasm and expertise in advertising and media made our event a resounding success. I would recommend her to anyone and we will definitely be using Shine again."
"Ruth and Katherine are results-oriented media consultants. They work as an extension of our internal marketing and communications team, quickly getting to grips with our business and what we want to achieve through our media activity.
The team at Shine Communications has a great ability to hear people's stories and bring them to life in a way that interests media. They constantly look for ways to gain coverage and will go the extra mile to keep us and our media partners happy."
"Ruth and her team at Shine Communications exceeded our media expectations at a recent seminar we conducted. Ruth was professional, engaged and had wide-spread knowledge and contacts in Perth to ensure we gained maximum media exposure for our annual event. Thank you Ruth for a job well done!"
"Ruth has a very professional manner and adapts well to project requirements. She is a pleasure to work with, she maintains regular contact throughout the project, meets the discussed timelines and provides high quality copywriting and editing, with great attention to detail."
"Ruth has been a pleasure to work with and has achieved great results in helping us raise our profile through public relations endeavours. We've had a number of good articles published and radio interviews achieved. For the NFP sector in particular, Ruth is very resourceful at getting positive results with tight budgets. I would highly recommend Ruth to other organisations."
"Following a strategic review of our public relations activity, Shine was asked to put together a proactive media strategy to gain a higher profile for Braemar within our chosen community.
Since implementation began in July 2010, we have achieved a strong presence in the local media. Staff have been engaged throughout and have been encouraged to embrace the initiative.
We are delighted with the success that has been achieved largely through Ruth’s close working relationship with Braemar’s management team, a clear and empathetic understanding of our needs and those of our staff and residents, and excellent relationships with local media.
The success of the implementation of Braemar’s media strategy has also been recognised with an ACSWA Excellence in Care Award for Media. Ruth is a pleasure to work with and we value her expertise and initiative in media relations."
"I have engaged Ruth Gourley on many occasions and each time she has proven to be an invaluable additional resource when I need to look outside the team for support. Ruth has a great understanding of media relations and is also a strong project manager across the communications field. She takes the time to understand objectives and deliver meaningful strategies, and can turn complex information around quickly and efficiently. She's a true professional and even better, great fun to work with."
"Ruth provides a professional and reliable service. She always provides a detailed, punctual response to any query and produces high quality results. Ruth and Shine Communication's services are first class."
Ruth is an excellent PR specialist with terrific initiative and wonderful communication skills. Her extensive experience, and highly proactive and creative approach place her in the highest bracket of PR specialists that I have worked with.
We have been working for over three years with Ruth Gourley from Shine Communications to manage our PR and external communications, and in that period have observed substantial uplift in our organisation’s profile and overall public awareness.
Ruth has a very hands-on approach and takes time to get to understand the business, its needs and its challenges. Her friendly, caring and inclusive approach to our PR requirements has been exactly what my internal team of managers needed and was looking for.
It has been, and continues to be, a wonderful partnership and I would recommend Shine Communications without hesitation. Thanks Ruth.
"Ruth and Shine have provided a range of professional services to Uniting Church Homes (UCH) over a number of years.
Last year, Ruth provided the high level strategic advice as well as the on the ground grunt to help deliver a comprehensive program of celebration and achievement that recognised the individuals who have contributed to the life of UCH over a 60 year period.
The positive messages emanating from this approach were eagerly picked up by various forms of media and greatly contributed to UCH being recognised in the ACSWA Excellence Awards, both State and National, that acknowledged excellence in media coverage.
I have always found Ruth to be insightful concerning our needs, helpful with her advice and efficient in the production of various resource materials. Her knowledge of the Perth media scene, contacts with other professional communications related resources, and commitment to producing quality material for her client in the most cost effective way, makes Ruth a particularly valuable resource."
"Professional, reliable, high quality work - these are the qualities we depend upon for our campaigns and Shine Communications has been a pleasure to work with every time.
Ruth is a gifted communicator with a great strength in ensuring our media releases gain us maximum exposure. She is always extremely well prepared and is able to expertly coordinate media activities on our behalf. Ruth can also be relied upon to keep a calm and steadying presence when the pressure is on, and handles all admin and routine tasks with absolute efficiency. I have no hesitation in recommending her work."
Whether it's writing, editing or coordinating the development of a new health resource, brochure, report or newsletter, I know I can rely on Ruth and the team at Shine Communications to get the job done in a professional and timely manner.
I also appreciate the way Ruth makes suggestions to help me improve the quality of the final document. Shine Communications is at the top of my contact list when I need support for a project that requires professional writing skills.
We've been working with Shine Communications for several months now, and Ruth's outstanding efforts have had a significant impact on PetRescue. The reach and exposure that we've seen across media outlets in WA and nationally is unprecedented in our 10-year history. Ruth has the perfect mix of professionalism, personality and tenacity to make the most of every potential media and PR opportunity, and I wouldn't hesitate to recommend her services to any organisation looking to increase and better manage their external communications.
"Writing media releases for our community-based conservation group was always a hassle for me. I would struggle to make them sound professional and interesting for newspaper editors - as a result only one in three submitted would end up in the newspaper.
About three years ago we employed Ruth and Shine Communications to help us out. The change was immediate. Great articles with most getting into a range of media... I even got to go onto talkback radio with the Soil Sisters on the Saturday morning radio show on ABC! Now we just brief Ruth on what we are doing and she arranges the coverage and usually a newspaper photographer - I just send her dot points then do minor edits on her text and the next time I see the article it is in the newspaper."
"I have worked with Shine Communications and Ruth over the last five years and found her approach to media engagement resulted in positive exposure for the two organisations I worked for. She was able to provide practical and constructive advice to guide us in the preparation of promotional material and media releases. This advice enabled us to maximise the amount of exposure for our projects.
Shine Communication was able to quickly and effectively grasp the details of our sector and incorporate our concerns and perspective into material developed. Ruth was also able to network us with other professionals to ensure our final products were of a high quality."
"With my limited media knowledge and contacts in Perth, I have found Ruth to be a valuable asset to Amana Living. Ruth has provided the link with the media that has enabled Amana Living to increase its media exposure significantly.
On a personal level, I have found Ruth to be approachable and easy to work with. She quickly learnt how I like to work and over the past two years we have developed a system that works well for both of us."
"Ruth Gourley has been volunteering at the Dogs’ Refuge Home since 2002. Her passion for our cause is heart warming and her dedicated support has made a huge difference to our charity and the animals in our care.
Ruth writes and issues all of our press releases to promote individual dogs and our overall message, and we are guaranteed that every time she sends a press release the phones ring and we gain more media coverage.
Ruth is also a key part of our fundraising committee and not only comes up with most of the fundraising ideas, she always manages to generate interest from the papers, radio stations and TV stations. I’m unsure if this response is because of her great contacts with the Perth media, or because the way she writes media statements leaves the press in no doubt that there is a story worth telling. Either way we are eternally grateful.
I cannot recommend Ruth highly enough and would be happy to talk to anyone who is considering using Ruth and Shine Communications for their PR requirements."
"Ruth assisted and guided me with marketing strategy including branding, media, publications and client communications. She is a delight to work with and I highly recommend her as a communication specialist."
"Ruth provides a very professional and friendly service and I wouldn't hesitate to ask her to help out again. Her assistance in the areas of media relations and copy-writing were invaluable, and I like the fact that she focuses on core strengths and doesn't try to be a jill-of-all-trades."
© SHINE COMMUNICATIONS 2015